Sashi Kumar is a prominent media personality from Kerala, India. He was the founder of India’s first regional satellite TV channel Asianet.

Asianet is an Indian general entertainment channel broadcasting in Malayalam language. Based in Trivandrum, Kerala, the channel is part of Asianet Communications Limited owned by STAR India.
Asianet was the first privately owned television channel in Malayalam and the second to broadcast in the language.

Source: https://en.wikipedia.org/wiki/Sashi_Kumar